One of the biggest challenges when starting or growing a photo booth business is working out how to price your photo booth packages. Charge too little, and you’re working hard for not much return. Charge too much without the experience to back it up, and you risk losing bookings. Getting your photo booth pricing right takes a bit of research, some confidence, and a clear understanding of what you’re actually worth.
Before you set a single price, you need to know what it costs you to run each event. Think about fuel, insurance, any software subscriptions, props, printing costs if you offer prints, and the time it takes you to travel, set up, run the event, and pack down. If you financed your booth, factor in your monthly repayments too. Once you know your baseline cost per event, you have a floor — a number you should never go below.
Have a look at what other photo booth companies in your area are charging. Search Google for photo booth hire in your town or county and check out their pricing pages. You’re not looking to copy them, but you do need to understand the local market. In most parts of the UK, photo booth hire sits somewhere between £300 and £800 for a three to four hour event, with premium setups or add-ons pushing that higher.
Rather than offering one flat price, think about building two or three packages that give clients a choice. A simple structure might look like this:
A base package covering three hours with digital sharing, a mid-tier package adding an extra hour and a guest book, and a premium package that includes everything plus branded overlays or unlimited prints. This approach means clients who want to spend more have a reason to, and you’re not leaving money on the table by only offering one option. When you price your photo booth packages this way, you naturally guide clients toward a higher spend without it ever feeling pushy.
Add-ons are where a lot of photo booth businesses make really good money. Things like additional hours, custom branded templates, attendants, guestbooks, and same-day video highlights are all things clients will often say yes to when presented well. Price these separately and mention them at the enquiry stage rather than burying them in small print. They sit neatly on top of your photo booth packages and can significantly increase your average booking value.
This is probably the most important point. A lot of new photo booth owners drop their prices the moment a potential client hesitates or asks for a discount. The truth is, if someone is asking about your booth, they’re already interested. Hold your price, explain what they get for it, and let the value do the talking. Clients who push hard on price before they’ve even booked are often the most difficult to work with anyway.
What you charge when you start out doesn’t have to be what you charge forever. As you build reviews, experience, and a strong portfolio, your prices should go up. Aim to review your photo booth pricing every six months, and don’t be afraid to increase it when the time is right. The right clients will always pay the right price.
When you purchase a photo booth from us, we don’t just hand over the kit and wish you luck. We help you think through the business side too, including how to position yourself in your local market from day one. That kind of real-world guidance is built into everything we do.
We have some great videos on YouTube that allow you to look over the booths we offer